Lucky enough to be born and bred in Cornwall, I thank my beautiful surroundings and upbringing in Nanjizal for influencing my love of Art & Design. Being the daughter of an exquisite Antique Artisan, and a sister to three very artistically talented siblings, I had a fantastic introduction to Art at a very young age. It was always the subject in school I excelled at, and I would spend hours drawing anything and everything because it was something I just 'understood' and was part of me.
With the guidance of my eldest sister and very talented Textile Designer Claire Armitage, I pursued a National Diploma in Art and Design at Penwith College in Penzance, followed by a Foundation Degree in Art and Design at Falmouth University. These courses gave me the confidence I needed to know which direction I wanted to take my skills - Or so I thought! I went on to pursue a Fashion Design Degree at Falmouth. It was a fantastic experience, but I always felt I was more interested in the Illustrative side, rather than the Fashion 'Trends' and the 'Click' that the Fashion industry thrives on, and I certainly had no interest in moving to a city when my heart was firmly placed and at peace in beautiful Cornwall. Most of my fellow classmates did move off to a city, and I fear I may have been frowned upon for not chasing this cutthroat fashion dream. This left me somewhat confused as to where I could fit my skills into the Design Industry. Still, I just had a 'feeling' that things would work out and I didn't have to move away from the very place that inspires my creativity to be successful.
As a fresh graduate I was very excited to get my first 9-5 job, and was lucky enough to work for a wonderful Natural Skincare company 'Pure Nuff Stuff' in Penzance. Primarily making the products themselves, my boss noticed on my CV the skills in designing that I possessed, and I was offered the opportunity to start designing labels and artwork for the products, this then progressed to me becoming an in-house designer for the business marketing new products and creating fresh and exciting artwork on a weekly basis, as well as re-vamping the website. This was such an enjoyable and invaluable experience to have had, as I began to learn how to design in the 'real world' as opposed to college projects. It taught me the importance of deadlines, and representing a brand successfully. Along side this job, I began my own Freelance Graphic Design Business picking up jobs from all over Cornwall from nothing other than word of mouth (Good old Cornwall) and before I knew it I had built a portfolio of clients who were recommending me to everyone they knew.
I was then offered a fabulous position at Seasalt Clothing to join their Graphic Design team in 2014. In the 2 years I was there I learnt the most incredible wealth of knowledge from the incredibly talented design team. The creativity and talent that goes into marketing the business is second to none and it's something I loved being a part of. I primarily worked on advertisements and the wonderful illustrated catalogues, but was also given the opportunity to incorporate my Fashion Illustrations into the brand, which went down fantastically.
I love to support and help local businesses, and it always feels a privilege to be part of building someone’s dream. I let my surroundings inspire me, and feel when working with Cornish businesses in particular I can offer genuine homespun creativity that reflects where we live, that other Graphic Designers cannot. I have found my calling Graphic Designing in Cornwall, and it is a profession I am blessed to have found :)